A Media Consultant is a Umbrella under which a marketing or public relations executive that is hired by business House. A Media consultant usually drafts press releases to highlight positive achievements of a business, organization, or individual.
Someone being Media Consultant whose job is to advise a company on the most effective ways to advertise its products, services, or brand, or on how to present a positive picture of the company to the PUBLIC.
Advertising
Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company's products or services and entice them to buy.
Advertising gets the word out about a product or service. This involves creating a campaign that aligns with the wants and needs of the prospective audience. A great advertising campaign uses a mixture of media to best generate excitement for a product.
Advertising is the literal process of making a product and service known to an audience. It is the description used to present the product, idea or service to the world. This generally entails advertising campaigns in the media. An advertising campaign uses creative positioning in the media. Advertising must be timely and used in a specifically strategic way.
Marketing
Marketing is a process that involves design, creation, research and data mining about how best to align the idea of a product or service with the target audience. Marketing helps to define the product even more than the actual product does.
Marketing involves research and analysis. This involves studying audience response and creating language and design that will best influence that audience. Certain groups of consumers respond better to images and words than others. Slogans and mission statements that best communicate the “message” of the product are essential to marketing. Marketing strategy can be broken down into the 4 P’s: product, place, price and promotion.
The message of a marketing campaign transmits what kind of people can use the product, what kind of environment best suits the product and other related information. The message is communicated through marketing materials, which create tone and personality of the product as well. Another aspect of market research is pricing and ways to distribute the product.
For example, if the product is geared toward a younger audience, then social media platforms like Facebook, Instagram and Twitter might be the best way to reach that audience. Other consumer groups may respond better to radio, television or print ads. Most advertising campaigns use a combination of media to reach the widest audience possible.
First of all, it’s important to note that Advertising is a Component of Marketing. Marketing refers to preparing a product for the marketplace. Advertising is making your product and service known to an audience or marketplace. Advertising is a specific step of marketing. Advertising uses the data and research collected by marketing strategies to best communicate the brand.
Marketing is a more Controlled and wider-reaching process, while advertising is specific to brand communication. While advertising is straight practice. Marketing involves consumer behavior and marketing research, while advertising involves creative endeavours like design and multimedia production.
Role of PR In Marketing
PR is used to effectively communicate key messages to a diverse public. By first identifying all audiences—and their drivers— messages can then be tailored to resonate with each party so that each takes the desired action. Try using this PR approach when developing messaging for your next marketing program.
PR is more effective than advertising
Earned publicity – be it word-of-mouth, customer testimonials or editorial media coverage – merely is more trusted than advertising
PR is 90% more effective than advertising in influencing consumers. That being said getting a favourable mention of your brand, which is earned and not paid, holds much more weight
Its because of social media, we’re exposed to so much marketing and advertising contenting and PR content provides an authentic touch to your Business.
Public Relations are another crucial way to reach your audience, build awareness and create a positive business image.
Instead of it competing with your marketing efforts, PR can supplement and support your other initiatives in a way advertising can’t.
Use PR to provide and deliver real value to your audience – be it by sharing something useful, educational or inspiring – and you’ll win people’s attention. It may sound hard, but all it takes a good plan and hard work.
When getting developing a PR campaign, try to know and empathize as much as possible with your audience and provide something they would consider valuable.
Creates long-lasting relationships
As PR is about building trust and delivering value, you’ll establish lasting relationships and generate goodwill.
Building and maintaining relations might seem like a time-consuming endeavour, but if you work with it systematically, you’ll create a daily or weekly routine that is easy to keep.
Commit each week 30-60 minutes to do PR, and you’ll see the returns regarding new customers and more people talking about your business.
Also the best thing of all, you’ll get all that positive publicity for free
PR trumps advertising in credibility, price, quality, effectiveness, and usefulness.
Small businesses don’t have the financial resources that big companies have, nor do they have the same advertising budgets. Therefore, doing PR yourself allows you to gain exposure little by little, without pouring in as much as a large company would have to.
Creative Services
A Creative Service Manager (CSM) directs creative output for a band from the early concept stages through to production. Duties include developing ideas on how to advertise, working with department leads to create a shared vision, and leading a design team to complete projects.
TV Commercials Making & Releasing
Television in India is still the largest medium in terms of reach. The money needed to make a TV ad varies according to the concept of marketing campaigns. The total cost of TV ad can be by adding the amount of money required for the production and the number of slots in which the ad runs. This sum is then divided by the number of customers converted during that timeframe for determining the average conversion cost. However, it is very important for every company to identify the category of their business before paying money for advertising. In TV advertising, picking the right season is also crucial. This can save a lot of money from the advertising budget.
Television in India is broadcasted in homes through cables and direct to home (DTH). Advertising on DTH is also an available media for television advertising. Advertisers can advertise in popular DTH service providers likes Tata Sky, Airtel DTH and Videocon DTH.
Brand Promotion
Brand Promotion is offered by Media Consultant for their Client in Newspapers, Television, and Radio.
A national brand is a prominent or established product, while a private label or store brand is an exclusive product made or acquired for sale through a particular provider. Retailers commonly sell a mix of national brands and private label goods to take advantage of the benefits of each.
Promotion is the voice of Clients Company which send out your brand’s message loud and clear to the audience. Various media platforms can be used to promote your company and brand. They include Television, Radio, Shopping outlets, Billboards, Magazines, and Social Media
Small and medium-sized businesses really need to understand the importance of promotional and marketing strategies. Business promoting is an active process which needs to be very closely scrutinized for obtaining the best results. You can utilize the manpower that you have to the fullest and come up with strategies to promote your business and let it flourish.
Promotional strategies and marketing go hand in hand. Marketing your brand or product will include different aspects of manufacturing, promoting and selling products to the customers. Promotion is a key element in putting across the benefits of your product or service to the customers. Well-designed marketing and promotional strategies ensure long-term success, bring in more customers and ensure profitability for businesses.